When a reviewer requests your book, http://usabookreviewers.com/ decides whether or not to give it to them based on a lot of factors I can't recall. Things like, history of reviewer, does the reviewer follow through with reviews, etc. I think they check new reviewer's blogs and things like that as well.
I have no idea how many people requested my book, but I got at least 15 reviews from https://dogearedreview.com/ Most of the reviews trickled in the first month, so I'm not sure I'd do the full three months again. That said, I suddenly received a 5-star review in my last month, so maybe the three months was worth it. ::)
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